The song i have chosen is 'The Libertines- Don't Look Back Into The Sun'. My music video starts with an extreme close-up of glasses filled with water appearing to ripple in time to the drum beat set on a rusting outdoor walkway. The camera zooms out slowly as this is happening, and this shot lasts for approximately 3 seconds.
This then fades to a medium close-up of the character in my music video, which is me, playing a guitar and smoking sat on a roof, behind this is are busy roads. The shot then pans to the right to reveal more of the background setting. This shot lasts for approximately 12 seconds.
The camera then cuts to a long tracking shot of me walking towards the camera down the street. This shot is also sped up to give the video a more edgey approach. All the time this shot is taking place I get closer to the camera, and eventually I catch up with it shouting the first vocal of the song 'Yeeeeaaahhhh' into the camera in a close-up shot. This shot lasts for approximately 10 seconds. From this close-up shot the camera then spins around to the right, completely about for rotations, this is also sped up to enhance the effect. The spinning of the camera lasts for approximately 2 seconds. It then slows down to reveal me, dressed in different clothing, the same as in the earlier shot on the roof, playing the guitar walking towards the camera from the opposite direction. This shot lasts for approximately 7 seconds.
The shot then cuts to a long shot of the sun, this shot is also sped up to create a fast paced and edgey effect. This last for approximately 2 seconds. The shot then changes angle and downturns to a medium shot of me laying on a roof singing the words to the first verse of the song. This lasts for approximately 21 seconds.
The camera cuts to a medium shot of me in a phonebox singing the words of the chorus into the phone. The shot is taken with the door of the phonebox open, so that it gives the impression that the camera is inside. Midway through the chorus the shot cuts to a medium shot of the same location just from a different angle outside of the phonebox. These shots together last for approximately 13 seconds. This shot then cuts to a long shot of the sun sped up, this lasts for approximately 2 seconds.
This than cuts to a medium shot of me laying on a bed in what appears to be a trashy bedroom setting singing the second verse of the song. This shot lasts for approximately 18 seconds. This shot then cuts to a close-up a computer screen with youtube open. It shows me on a youtube clip singing the chorus to the song, in what appears to be a leaked video. This shot lasts for approximately 13 seconds. 1.43
This shot then cuts to a long shot of me playing a guitar on a roof rotating to the left with the camera rotating around me in the opposite direction. This shot is also sped up to carry on the edgey and scruffy style running through my video. This shot lasts for approximately 23 seconds.
The previous shot then cuts to a medium close-up tracking shot of me walking towards the camera on the rusty walkway which is the same location as the glasses of water stood in the opening shot. This then quickly cuts to a long shot of me stood on a roof blocking the sun with my hands in the air appearing to shout the words 'let me go', which gives a darkened outline of me. This then cuts back to the previous shot, and lasts all in all lasts for approximately 9 seconds.
This then cuts back to the long shot of me on the roof with a guitar rotating to the right with the camera rotating in the opposite direction. This shot was taken more than once moving in different directions and have been edited together for this elongated instrumental/guitar solo at the end of the song. These shots are sped up and also reversed which really emphasises the edgeyness and 'rough and ready' approach I have used all the way through this video. This shot lasts for approximately 30 seconds.
This then finally cuts to another long shot of me standing on the path with the camera slowly tracking backwards away from me, as this is happening I take my hat off my head and throw it away towards the camera then turn around and walk off, my back facing the camera. The picture then slowly fades to black thus ending my music video. The fade to black and seperation of camera and me (the main and only character in the music video) really links well with the light hearted instrumental end to the music once the guitar stops playing.
Wednesday, 24 November 2010
Tuesday, 23 November 2010
Target Audience
The target audience are the people that a media text is produced for. The media text is made around that segment of the population. The population can be split up into lots of different segments in various ways. Such as age, social class, income and gender, to name but a few.
My target audience encompasses mostly people who are in the age range of 16-25, and who listen to the Indie-Rock genre.
My target audience encompasses mostly people who are in the age range of 16-25, and who listen to the Indie-Rock genre.
Props List
Cigarettes- I used this prop to create the atmosphere of a conventional indie-rock music video, this prop also appears on 'The Libertines' album cover that I will be analysing later on in my blog.
Beer cans- I used this prop to emphasise the lifestyle of the genre of music I have chosen.
Guitar(electric)- This prop was a hard choice, as i did not know wether to use an acoustic guitar or an electric guitar. After listening to the song I decided that it was important for the music video to represent the sound of the song as much as possible so i used an electric guitar without an amp, as this would make filming the shots I wanted to difficult.
Glasses of water- At the start of the song i have chosen there is quite a strong beat at the beginning and to emphasise this I decided to fill glasses of water, this allowed the strong beat to be represented visually.
Beer cans- I used this prop to emphasise the lifestyle of the genre of music I have chosen.
Guitar(electric)- This prop was a hard choice, as i did not know wether to use an acoustic guitar or an electric guitar. After listening to the song I decided that it was important for the music video to represent the sound of the song as much as possible so i used an electric guitar without an amp, as this would make filming the shots I wanted to difficult.
Glasses of water- At the start of the song i have chosen there is quite a strong beat at the beginning and to emphasise this I decided to fill glasses of water, this allowed the strong beat to be represented visually.
Monday, 22 November 2010
START.
Wednesday, 17 November 2010
Song Lyrics
Yeeeeeeeaaaaaaahhhhhhh!
Don’t look back into the sun
Now you know that the time is come
And they said it would never come for you oh oh oh oh
Oh my friend you haven’t changed
You're looking rough and living strange
And I know you got a taste for it too oh oh oh
They'll never forgive you but they wont let you go, oh no
She'll never forgive you but she won't let you go, oh no
Don't look back into the sun
You've cast your pearls but now you're on the run
And all the lies you said, who did you save?
But when they played that song at the Death Disco
It started fast but it ends so slow
And all the time it just reminded me of you
They'll never forgive you but they wont let you go
(LET ME GO!)
She'll never forgive you but she wont let you go, oh no.
Don’t look back into the sun
Now you know that the time is come
And they said it would never come for you oh oh oh oh
Oh my friend you haven’t changed
You're looking rough and living strange
And I know you got a taste for it too oh oh oh
They'll never forgive you but they wont let you go, oh no
She'll never forgive you but she won't let you go, oh no
Don't look back into the sun
You've cast your pearls but now you're on the run
And all the lies you said, who did you save?
But when they played that song at the Death Disco
It started fast but it ends so slow
And all the time it just reminded me of you
They'll never forgive you but they wont let you go
(LET ME GO!)
She'll never forgive you but she wont let you go, oh no.
Tuesday, 2 November 2010
Conventions of my music genre
Firstly I need to address which genre my chosen song fits into. 'The Libertines - Don’t look back into the sun' is widely recognised as an indie rock 'anthem' as it is one of the songs that really defined the genre.
The term 'Indie' is a shortened down word for independent, and is a word used in the music industry to describe a bands independence from major commercial record labels, and also brings with it connotations of a 'do-it-yourself' approach to recording and publishing. This term is often added to the front of other music genres, for example 'Indie dance' or 'Indie pop', in this case it is Indie Rock.
One convention that is often used for this genre is an example of the 'do-it-yourself' approach, as it is often apparent that indie music videos have an amateur-ish style to them, a kind of handheld camera, one take, style to them. This creates a more intimate setting between the audience/fans and the band, and the audience feels closer to the band. This also adds to the overall image of the bands that choose to produce their videos in that way. For example the band I have chose, The Libertines, have a reputation for living rough and doing drugs and hosting gigs in their own flat. This ties in with the very loose and rough edged their videos are. It is almost like it hasn’t been edited it has just been thrown together in the space of the song they actually performed in it.
Another convention of Indie music videos is the live performance element to them. Most videos of the Indie variety vow for a performance at some point, if not all, of the video. This reinforces the band’s image and identity, it almost represents the band as a brand in a way. I think it is seen as a convention as well because not only is the performance vital to a band but Indie rock music is a genre that in particular is a rapidly changing genre, this is because so many bands nowadays claim they fall into that genre. Thus creating music videos, thus wanting the audience to know who they are and to create band identity therefore their music videos will essentially be based around the band’s live performance.
Another feature that is seen as very popular in this genre of music is the use of extreme close ups and long shots. This is to show the contrast and works very well in these types of videos. This contrast is brought out very well in this genre as most music in this genre is very fast paced, this means that there are frequent occasions in most videos were burst of fast sequences in shots take place, this gives the video overall good tempo and rhythm, which is why I believe Indie music videos are watched by many people who have a wide range of music tastes.
This is not so much a convention but an aspect of filming that does not appear much at all in Indie music videos, special affects. The main focus point of Indie music is to relate to the audience and this is captured in the videos they produce, they are stripped down to the basics and therefore create a closeness with their fans that does not appear in any other music genre.
The term 'Indie' is a shortened down word for independent, and is a word used in the music industry to describe a bands independence from major commercial record labels, and also brings with it connotations of a 'do-it-yourself' approach to recording and publishing. This term is often added to the front of other music genres, for example 'Indie dance' or 'Indie pop', in this case it is Indie Rock.
One convention that is often used for this genre is an example of the 'do-it-yourself' approach, as it is often apparent that indie music videos have an amateur-ish style to them, a kind of handheld camera, one take, style to them. This creates a more intimate setting between the audience/fans and the band, and the audience feels closer to the band. This also adds to the overall image of the bands that choose to produce their videos in that way. For example the band I have chose, The Libertines, have a reputation for living rough and doing drugs and hosting gigs in their own flat. This ties in with the very loose and rough edged their videos are. It is almost like it hasn’t been edited it has just been thrown together in the space of the song they actually performed in it.
Another convention of Indie music videos is the live performance element to them. Most videos of the Indie variety vow for a performance at some point, if not all, of the video. This reinforces the band’s image and identity, it almost represents the band as a brand in a way. I think it is seen as a convention as well because not only is the performance vital to a band but Indie rock music is a genre that in particular is a rapidly changing genre, this is because so many bands nowadays claim they fall into that genre. Thus creating music videos, thus wanting the audience to know who they are and to create band identity therefore their music videos will essentially be based around the band’s live performance.
Another feature that is seen as very popular in this genre of music is the use of extreme close ups and long shots. This is to show the contrast and works very well in these types of videos. This contrast is brought out very well in this genre as most music in this genre is very fast paced, this means that there are frequent occasions in most videos were burst of fast sequences in shots take place, this gives the video overall good tempo and rhythm, which is why I believe Indie music videos are watched by many people who have a wide range of music tastes.
This is not so much a convention but an aspect of filming that does not appear much at all in Indie music videos, special affects. The main focus point of Indie music is to relate to the audience and this is captured in the videos they produce, they are stripped down to the basics and therefore create a closeness with their fans that does not appear in any other music genre.
Initial Idea
My first thoughts on what to do for the music video is to combine the videos i have analysed into one video, taking various aspects from each video improving them and putting them together. Initially I would like to use the amateur/documentary style of The Libertines' videos, shooting the shots the way they do. I also would like to adapt the sped up amatuer style that was used in 'The Smiths' music video for 'Panic', although I would like to chaneg the viewpoint by for example shooting it from a long shot to close shot, or a shot panning round a guitar player. I would like to combine this style with a documentary/amateur video style. Also adding in the rotating shots that appear at the end of the video for 'The White Stripes- The hardest button to button'.
Monday, 1 November 2010
Textual Analysis 2
The Libertines - Up The Bracket
This video is by The Libertines, which is the band that I have chosen to create a music video for. I have chosen to analyse one of their songs to get a feel for the type of music videos they produce. The video starts with the screen as a thin strip in the middle, this leaves black segments above and below it. Also the strip in the middle is split into four segments, each segment is for each member of the band. Each segment is a shot from different angles, then the camera moves back and we see the four members of the band, each member is in a different segment which is shown from a slightly different angle. The band members are dressed in jackets, and the main colour at the start of the video is black. The camera tracks back as the band members are walking towards it. Faint words are shown across the screen however the main shot is still in full view. The split screen then fades out, and the shot is the same but of all the band walking down the alley together, the band all jump on eachother etc, this shows the togetherness of the band. The video has certain documentary style/amateur style quality to them, this creates a sense of identification with the audience. The audience can identify with The Libertines, this is one of them aims of the video. As The Libertines arent a conventional band and they do things slightly differently to involve fans with what they are doing, for example when the band first got together they did gigs in their own flat for fans. The action then cuts between the alleyway and the street they were walking down, and what appears to be somebody's living room, further enforcing the home gigs the band used to do. In this shot the band are wearing red guards jackets, which later became a symbol of the band. It is kind of ironic as 'libertine' (the word the band is named after) is a word that describes someone who is against authority. However the band could be seen to be mocking authorotive figures. The camera shots carry on to be very amateur, this adds to the rough and ready style that The Libertines display. Also the bands overall look in the guards jackets and their hairstyles shows the band are very raw and natural in their approach to music.
Textual Analysis 1
The White Stripes - The Hardest Button to Button
The video starts with Meg White playing the drums, she is playing the same drum over and over again this is emphasised with her moving along each beat she plays. As this is happening the drum duplicates and another one appears as she moves along. The drums are red and white, this is because throughout 'The White Stripes' career their predominant colours are red and white. The White Stripes have associated themselves with a colour as this creates great association as when people see a music video and it has red and white in it predominantly, then the audience my associate it with The White Stripes. The camera shots are very few throughtout this video as it is just the equipment (the drums etc.) moving further or closer in relation to the camera. This video is located in a normal park like, city venue type area. This is to show the normality and simplicity of the video, essentially it is the two members of the band making their way through the city and on the train. This video does not have any real link with the lyrics of the song, as this is one of the rare occasions when the music video breaks the conventions. Meg White on the drums moves along with each beat, this movement has been edited and to great effect, I am hoping to use a variation of this technique in my own video. As the video progresses the minimulistic approach is carried on with few camera shots, this emphasises the movement of the drums and later on the movement of Jack White. Also Jack White sings with movement in the background. The setting of the movement changes also quite alot throughout, this gives a fairly simple idea variation and excitement, for example later in the video when in the tube station. This would have been a very difficult shot, it works so much because it gives the video identity and associates it with London or America were The White Stripes are from. The video then moves further into the city and the audience sees various different shots from different angles, most of these shots show Jack White in the foreground with space behind him were we can see Meg White playing the drums, again these is in time with the music, and the sweeping movements she makes round a building later in the song shows the tempo of the music. At the end of the song there is a low camera angle were the camera pans around in a circle, the camera sweeps around at a steady pace, along with this the setting is under a bridge in an urban setting. The same technique of the movement of Meg White on the drums is used, the technique is used with Jack White aswell, this creates a brilliant sweeping effect.
Choosing my song.
The song i have choosen to create a music video is 'Dont look back into the sun' by The Libertines. The reason i have chosen this song is because it falls into the genre of music i like best. Also the band i have chosen are my favourite band, therefore i feel i know more about that bands genre and ideology.
LIIAR
Language- This is the conventions used in the music video. These conventions are what are recognised as part of media, for instance the types of shots used in the music videos like shots of the band playing live. Roughly the videos split into different categories, performance videos, abstract videos and abstract videos.
Institution- Institutions are the companies that produce, market and distribute the music video and the artists music. For example, Universal and Sony.
Ideology- These are the ideas behind a piece of media text, these ideas are the reason why the media text is made in a certain way and also they involve the message that the artist wishes to get across.
Audience- These are the people that the media text is targeted at.
Representation- This is how the band is represented through the video and how the song is represented through the video. The music video needs to represent the mood and genre of the song it is for, and also the image of the artist. The music video often contains connotations of the music lyrics.
Institution- Institutions are the companies that produce, market and distribute the music video and the artists music. For example, Universal and Sony.
Ideology- These are the ideas behind a piece of media text, these ideas are the reason why the media text is made in a certain way and also they involve the message that the artist wishes to get across.
Audience- These are the people that the media text is targeted at.
Representation- This is how the band is represented through the video and how the song is represented through the video. The music video needs to represent the mood and genre of the song it is for, and also the image of the artist. The music video often contains connotations of the music lyrics.
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